Marketing digitalization: what every action plan should have

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Digital marketing is a process that all businesses will have to go through (if they haven't already) in the near future. If 98% of customers are looking for information about suppliers online and can't find your business, you're missing out on a huge number of potential sales. That's why you need to include digital marketing in your action plan , but you need to do it right.

Many companies are already aware that there is a great opportunity to do business on the Internet , but they still do not fully understand how to achieve it. Many already invest part of their marketing budget in online actions (a new website, a social media manager, AdWords...), but they do not find them effective in attracting new customers , selling more or increasing their business lines.

So, how can I create a digital action plan that will bring benefits to my company? What actions should it include? What should I take into account? In this post, we answer these questions and explain some key points that you cambodia email list should include in your commercial action plan so that your digital marketing strategies in the industrial field are as practical as possible.

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How to write an action plan
Although developing a marketing action plan can be a complex task, in the medium and long term it will bring many benefits to the marketing team and the company in general, since it allows us to identify problems and opportunities . The digital marketing plan must include and clearly define what objectives and goals are going to be pursued with this strategy.

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The digitalization of your marketing must also include which budget items are going to be allocated to the different actions, the KPIs that help us measure their achievement and their timing.

Once these parameters have been established, the next step is to define the different actions and tactics that you will carry out to meet these objectives, within these deadlines and with this budget.