It's all quite simple here. The same product should be offered differently to women and men.
John Gray's book "Men Are from Mars, Women Are from Venus" is devoted to this problem. It examines in detail the gender differences in emotions, sensory mechanisms, and thinking. The difference is repeatedly described in jokes, but it is a reality that every high-class marketer must take into account.
The phenomenon of gender segmentation
Let's note the qualities that are characteristic of men:
Categoricality.
Logical thinking.
The need for Reason to Choose Our Database Service argumentation.
The desire for recognition.
Living in the present day.
Understanding the value of the status achieved.
Straightforwardness.
Practicality.
Negative attitude towards colorful flowers.
Lack of inclination to bargain.
Now about feminine qualities:
Tendency to bargain.
Attention to bright colors.
Abstractness.
Focus on the future.
Increased emotionality.
Impressionability.
Perfectionism.
Economy.
Tendency to compromise.
Striving for comfort.
Need for attention.
If the product being promoted is aimed at both women and men, these features must be taken into account when developing a PR campaign.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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