Why do we need scenarios?

[ishanijerin1]

The purpose (goal) of an app varies depending on the company, such as purchases, store visits, and continued use.

But no matter what your app is, by carefully planning and organizing the path to your app, you can increase the chances of more customers reaching their goal.

Paving the way for this is what we call designing a scenario.



However, even though we refer to them as poland email address customers, each one has a wide range of interests and lifestyles.

Furthermore, in recent years, customer behavior has become such that it moves seamlessly between online and offline.



To respond to these changes, it is essential to recognize customer behavior across channels and communicate appropriately and individually.

By designing a scenario to reach the goal and implementing marketing tailored to each individual customer, you can build a lasting partnership that is supported by your customers.



2. Scenario Design Procedure
Here are three steps to creating an effective scenario:



Scenario design involves thinking about the above contents in detail, but the more detailed the target settings are, the more scenarios you will have to design.

Assuming that this is the first time designing a scenario, I would like to set the target at the granularity of "user state".