But just like there’s more than one way to skin a cat (if you’re into that sort of thing
), there’s more than one way to capture a lead (focus on lead generation and leave the cats alone, please). In this article, we’ll cover your best options to keep your sales team happy with lead capture software.Types of Lead Capture Software
We’ll cover six types of lead capture software.
Website visitor identification tools
Webinar software
Live chat software
Lead magnet builders
Lead capture forms
No-code app builders
lead capture software
The key features to look for in lead capture software are:
Does it integrate with the lead generation tools, email marketing software, and other sales/marketing tools you use?
Does it provide data you can’t get any other way?
Does it provide a good customer experience for your prospects?
Does it provide a good user experience for your sales and marketing teams?
The Benefits of Lead Capture Software
Lead capture software helps businesses improve the sales process by automating critical parts of lead generation, specifically, the process of collecting and storing information about potential customers, also known as leads.
This can include information such as contact details, demographics, and areas tunisia whatsapp data of interest. This information can then be used to personalize and streamline the sales process, allowing businesses to quickly identify and prioritize the most promising leads, and to target their sales efforts more effectively.
Good lead capture software solutions should integrate with your landing pages and email marketing tools to further streamline your lead generation and marketing efforts.
Additionally, lead capture software often includes tools for tracking and analyzing lead behavior, allowing businesses to gain insights into the effectiveness of their sales and marketing strategies, and to make data-driven decisions about how to improve them.
Lead Capture Forms
Most marketers probably just use the forms packaged with some of their other marketing tools or sales software. Email marketing platforms, marketing automation software, lead generation tools, and CRMs often come with some sort of landing page builders and form capabilities.
That’s usually enough to get the job done – as long as your tool integrates with whatever your sales team is using – but these options are usually not very robust.
For something a little better, try OptinMonster.
OptinMonster doesn’t just make things easier for sales teams. It helps marketing teams keep sales pipelines full as well.
It’s key features include standard issue lead collection tools like popups and inline forms, but it goes beyond that. For example, you can use conditional redirects to send people to different confirmation pages depending on factors like their answers to a field in the form.
And that’s just on the Basic Plan. The Growth Plan ($82/mo) includes coupon wheel campaigns, real-time personalization, geolocation targeting, and more.
The Top-Rated Lead Capture Software: #1: ZoomInfo SalesOS; #2: Adapt; #3: Waalaxy; #4: CallRail; #5: Mr. E
Typeform is probably the most visually appealing way to collect leads, but it’s costly. It’s especially expensive if you want access to some of the more useful features. On the plus side, its forms look great on their own so you really don’t even need a landing page.
Jotform‘s forms look good too and has a similar feature set, but it’s more affordable and it’s priced based on usage, not features.