The Power of FOMO in Generation Campaigns

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“I believe that freedom of expression is a societal imperative for a functioning democracy,” Mr. Musk wrote to explain his move. In the event of an acquisition of the social network, the billionaire wants to relax the company’s moderation policies and make public its content ranking algorithm. Conservatives are delighted. This is less the case for Twitter employees , but also for the company’s executives and directors, many of whom have already announced that the offer is insufficient and argued that the proposed changes could trigger an exodus of advertisers and harm the company’s value.


Musk may have to bid 25% above the current stock price if he wants lithuania phone number library to acquire the company, requiring him to borrow $15 billion to $20 billion. Not necessarily reassuring for shareholders. Targeting voters to bypass the media? – During this presidential campaign , many voters received text messages from the National Rally or Europe Ecologie-Les Verts, messages from Valérie Pécresse on their phone's answering machine... None of this is by chance. Political campaigns use personal data to target their potential voters. In 2022, almost all candidates used the American software NationBuilder which optimizes the collection, processing and use of data from undecided voters, supporters and activists.


Few candidates admit to using these marketing techniques. It must be said that the data of some 38 million French people is stored partly in the United States on an Amazon server . Not always in line with the candidates' values. Nicolas Dupont-Aignan is the only one to assume this targeting to bypass less media exposure. Would it have become more profitable to target voters directly rather than addressing them via the media.