Initially it was a way to convince people to register with G+, associating their account with the search engine. With the death of G+, however, authorship remained and has established itself, for the positioning of our content on search engines, and is now more important than ever. Basically and in short, creating and maintaining a good authorship (i.
e. a good author profile) on the web is what makes vk data search engines, all of them, not just Google, understand that we are experts in what we say We are credible online and offline So, it's better to place our article on a topic instead of the Sunday expert's article.
As always, now that you know the why, it will be easier to work and understand the how. How do we improve our authorship on Google and its poor sisters? How do we make search engines understand that our author profile and our reputation in the sector make us deserve a higher position in the serp for our keywords? Author box in your articles In each of our blog posts it is good to have, automatically and by default, or manually inserted in the position you prefer (as I did after the introduction of this article), your author box in which you reiterate your skills related to the topic of the article or articles and links to your other channels.