So it seems to be a dead end, how do we break it?

[monira#$1244]

2. Do not compete with the platform at the bottom of the sales funnel, but intercept traffic at the top of the sales funnel.

In the AIDA model of the sales funnel, the traffic at the bottom is the most valuable and the most competitive. Often this part of the traffic will habitually go to the platform, just like buyers will open tb when they want to buy something.

However, because the platform is keyword-search oriented, it is difficult for users to tell who is good and who is bad. In addition, the platform's mechanism of buying traffic and rankings will also cause sellers to spend most of their profits on marketing.


Because, before the user's needs are clear, that is, when the mexico b2b leads buyer is not sure what we want to buy, we can stimulate his purchasing needs through content, or guide the customer to make a choice through content.

Especially when we are at the upper end of the sales funnel and need information to support our decision-making, we need to obtain relevant information through search engines, video platforms, etc. to support our purchasing decisions.

Just like tb's marketing costs are very high, then we can do Xiaohongshu, Douyin, and promote through KOL. (These contents will also accumulate and settle, and this little difference will make a big difference in the later stage. We will leave it to the end to talk about it in detail) In this way, potential customers can be guided to the independent station for transactions. We are not competing in the same dimension as the platform, and we can avoid the fiercely competitive platform through dimensionality reduction.

3. Private traffic that will not be hijacked
Merchants promote on the platform, and since they can only buy traffic from him, the price of traffic is basically monopolized.

There are many sources of traffic for independent sites, and they are dynamically balanced. For example, if the cost of Google ads is too high, we will place ads on FaceBook and Instagram. Recently, we can also place ads on the international version of Tiktok. Since none of these giants can completely monopolize the market, a delicate balance will be formed. As long as we increase the conversion rate of ads, it is relatively easy to achieve profitability.