How to Make Successful LinkedIn Ads?

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Before we look at some examples of successful LinkedIn ads , let's take a look at the best practices you can apply to your strategy for this social network:



Copy
Marketing copy should be kept light – don’t forget that social media users’ attention spans are getting shorter. That’s why it’s advisable to include only the most valuable information in your descriptions within 150 characters.

Design ads with personality and direct awareness, always making sure they can convey your voice.

Also, highlight the best parts of your offer. How to do that? Consider myanmar business email list partnering with a major influencer for your ad campaign, offering awesome free or premium perks, and more. Flaunt the benefits you provide on the banner.

CTA
Keep in mind that the title and call-to-action button aren't the only places to tell your readers to follow you. Also blur CTAs in your description and banner image.

Audience
When it comes to your audience, think beyond who they are: know their tastes, their concerns and their needs , and design your campaigns based on this data. For example, if you are targeting software developers, turn the theme of your campaign into a video game. This way, your audience will feel that you are listening and understanding them.

Design ads with personality and direct awareness.

Also, use multiple touchpoints, as this helps build brand awareness and drive sales . To do this, run a few different types of LinkedIn ads at the same time. For example, you can target the same audience with message ads and also with sponsored content that appears in their feed.