Inbound Marketing: How to get qualified leads?

[Dimaeiya333]

An important goal in Inbound Marketing is to generate leads: those users who provide their data to learn more about a company. But only those who are part of your buyer persona and who, due to various backgrounds, could become customers, are considered qualified leads. How can you get them and increase sales?

1. Define your buyer persona
Your buyer persona is the type of customer you target with your offer. To define your buyer persona , you need to think about the characteristics that are typical for each customer segment according to the following points:

Personal background: age, place of origin, profession.
Current situation: place of residence, marital status, occupation, who lives with.
Employment status: place where you work, position and duties you perform, length of time you have been working for the company.
Financial situation: business history.
Means of communication: face to face, websites you frequent, social networks you use.
Competitor interest: How much do you like the competition and why?
Goals and aspirations: This refers to people's desires and aspirations. For example, whether they are looking for professional development, whether they want to have children, or whether they want to take a vacation.
When you are clear about these characteristics, you can be sure that you know your buyer persona well and then you will be able to spark their interest in your brand and increase your inbound sales.

Learn how to get qualified leads

2. Offer valuable content
Once you know your audience well, you will know what they want to see and how to china mobile phone number list best offer your product or service. You can create a blog to constantly publish useful content to attract them and familiarize them with your offer.

Publishing content means gaining presence in the digital world and enables the public to interact with your brand. What you will achieve with this is to generate engagement or interest towards your brand on the part of your leads.

By creating interesting content you will increase traffic to your website, giving you more chances to start generating qualified leads.



3. Commercial offer: let users come to you
To get more data and know whether a lead can be qualified or not, it is better to let the users themselves contact you. All this sounds great, but how do you achieve it?

You can attract users' attention and get them to contact you through special offers. These offers should be aimed at users who are at the bottom of the funnel (BOFU), that is, at the final stage of sales. These are users who are about to make a decision but need a little push to complete the inbound sales cycle , such as an attractive offer. The offer should:

Be clear: inform the user if there are conditions, so that at no time do they feel deceived or disappointed.
Be personalized: remember that the offer is aimed at users who are in the BOFU, it should not be available to all users.
Offer a tangible benefit: The benefit should be specific, such as a discount, including a gift, or free downloadable content.