Email Marketing: Promote your content and SEO effectively

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Email marketing can be a powerful tool, but brands often ignore its scope and focus all their efforts on promoting themselves through other means such as social networks. But the reality is that, when well used, email marketing can provide you with many more benefits.

Generate greater ROI
With the arrival of instant messaging and social media, email has long been thought of as a dying medium. But this is far from the truth, as it is not only still in use, but has positioned itself as the king in terms of return on investment (ROI).

Email marketing generates no less than 4 times more ROI than media such as social networks, direct mail and paid advertising, given its particular way of reaching the public.

Promote your content and SEO effectively

Promote your content
Millions of pieces of content are uploaded to the web every day and canada mobile phone number list it's easy for your posts to get lost in a sea of ​​information. Even though users spend many hours active on social networks, they don't always pay attention to everything they see and even interesting things for them might escape their eyes.

An important role of email marketing is to make your content visible to the interested public, first of all because the user receives only what concerns him and therefore will pay more attention. The email must arrive at the right time and the title must intrigue to get the user to read the content.



Personalized messages
One of the keys to any marketing strategy is to know your audience well, and email marketing is no exception. You must carefully segment it and generate emails according to the personality and tendencies of your targets. As explained in the previous point, it is easy for users to get lost among so much information when they visit social networks and only a fraction of what they see will really catch their attention, but this risk is reduced with email marketing.

Through personalized emails, you can spark the interest of each of your targets at the right time, strategically taking advantage of current topics and special dates. With personalized messages, you will not only be able to increase the activity of your networks and the traffic on your website, but your own followers will be the ones who promote your content and your brand.