How to Leverage Marketing Automation for Generation

[Shishirgano9]

Entertainment news , the third category, is much broader and includes all the content of a social network , whether or not it is mixed with current events. It is in this category that we find cultural traits of the web specific to younger generations, such as memes . We talk about culture, gossip and humor. The different media then tend to be classified by young consumers in a category, even if their coverage is broader: thus, the BBC is first perceived as a serious brand, while Buzzfeed , despite its investigative journalism, is associated with entertainment.


Most young people gravitate around this spectrum, sometimes changing indonesia phone number library what is for them a serious source of information or a traditional media. Mainstream media are then sometimes confronted with specialized media or individual accounts that have become sources of news.

Conversely, entertainment can come from anywhere through spontaneous sharing on social networks. Thus, news can become entertainment: the border between the two then becomes permeable. However, judging a news source as important does not make it a consumption reflex . "Serious" news sources are not necessarily consumed more than those deemed less serious.