Pay to promote your content

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Approach reputable trade organisations, business clients or suppliers and ask if they would like to boost their sales by promoting other people's content. It's as simple as offering a quote or sharing interesting information about the industry.

Connect with digital communities
Think about the companies, stores, and peer groups that your content would stand out to. Share key content ideas and link to them. Also look for sites with Q&A or advice sections, and see if you can answer some of their content pieces.

Digital conversations are simple, quick, and often effective. In that regard, mentioning and tagging companies you include in your content or social posts is a respectful and quick greeting, and encourages them to share content with their followers.

Recycle your content
Repurposing your older content and converting it into a different format is easier than you think, especially if you want more visibility and reach. For example, a blog post can be transformed into a webinar , a video, or an infographic.

Now, if you prefer to post snippets of an article or video in a social thread, you can i poland mobile phone number list nclude a bullet point or link to the main post. This is an engaging way to keep connected users engaged, inviting them to click through to read more.

Always remember to generate as much free, quality content as possible. This not only opens the door for reuse, but also helps build trust and authority. This way, your content looks credible, and what you offer encourages customers to buy.


Organic content, as long as it is original and of quality, increases the visibility of blogs without having to pay. Social networks, email , webinars and SEO optimization are tools with which you can make your content known.

However, the secret lies in publishing content on a regular basis. Of course, you can also promote paid content to target your content and message to a particular audience, but as the name suggests, you may need to invest some money.

Search engine ads like Google or Yahoo! and paid social media ads like Facebook or LinkedIn are targeted at audiences who will find your content most useful and relevant.

Choose content that performs best to promote with paid ads. You can also create a promotion schedule for this content, and then use segmentation to choose which audience will receive these promotions.