Use multiple channels to attract traffic

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First of all, as we mentioned at the beginning, UNice ranks second in terms of social media influence among e-commerce overseas brands, and social media channels are UNice’s main external traffic channel . We won’t go into details here.

In addition to social media, third-party platforms are also one of UNice's external traffic channels. In addition to choosing the official website as the base camp for its own online marketing, UNice has not given up on third-party platforms as a traffic pool. UNice products are sold on third-party platforms such as Amazon, eBay, AliExpress, and Shopee.

Of course, in addition to external traffic generation, UNice also does a good job in attracting traffic through internal activities , such as clearance sales, holiday discounts, limited-time discounts, group purchases to attract new customers, new product discounts, and coupons.

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So how can we retain this traffic and maximize its value?

First, UNice will connect to its own social media platform and distribute the official website traffic to social media:

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Once you enter the official website, in addition to regular product purchases, UNice will also monetize the value of the official website's existing customers through a series of combined discounts and reward activities .

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Not only that, UNice also guides customers to download the App or add WeChat to place orders through discounts , further introducing the official website's existing customers into deep private domains such as App or germany b2b leads WeChat, and maintaining the stickiness between customers and the brand through more meticulous services, in order to increase the possibility of repurchase by existing private domain customers.

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Create content
UNice is also very comprehensive in content creation. It has set up a special fashion blog sharing section . In the long product introduction blog, it has added customer reviews and videos to emphasize the real product usage experience, which is more likely to resonate with potential customers.

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UNice also has a dedicated help section that provides detailed answers to all pre-consumption questions, whether about products, logistics, or payment. This improves the user experience, builds brand credibility, and wins the trust of potential customers.

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Strong on-site interaction
A website without "interaction" can easily cause the traffic that has been brought in with great effort to quickly dissipate, especially for a B2C website like UNice. How can we make potential customers who come to the website make purchases faster and become our loyal customers?