TikTok Ads with Branded Hashtag

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Branded hashtags are another popular option for advertising on TikTok. They involve encouraging users to record themselves performing something like a dance or doing something online with the product and posting it with a defined hashtag.

These ads appear at the top of the discovery page. When users click on the hashtags, they can be taken to a landing page on TikTok and a collection of other videos from the same hashtag challenge.

tiktok ads
TikTok Brand Effects Ads
TikTok Brand Effects allow businesses to design an ad with their own custom filter or effect in the app. The ad can run for up to 10 days at a time and is a great way to increase user engagement.

Filters and effects are often eye-catching, making them perfect for TikTok’s audience. These types of ads are great for increasing engagement and getting more user-generated content, or UGC.

What are the most effective types of TikTok ads?
Let’s say you’re brainstorming ideas for your own TikTok campaigns. Great. But what kind of ads do you want to create? What should be your choice? Let’s look at some types of TikTok ads that really resonate with viewers.

Inspirational Ads
Up to 40% of TikTok users say that “lifting their spirits” is a key factor when deciding ghana mobile phone number list to purchase a product. Anything you can do to empower, inspire or make life easier for your audience is a plus.

Humorous ads
Did you know that TikTok ads with humor are 24% more likely to be watched to completion? Incorporating humor into your ads is a perfect way to keep them from feeling like ads.

Many brands have mastered the art of making ads that showcase their products but start with a comedic hook to draw viewers in.

Creator-based ads
tiktok ads
TikTok ads that feel like organic content tend to perform well. In this sense, TikTok ads made by creators achieve higher view rates versus professional ads. These are the types of posts that fit seamlessly into your audience’s feeds and don’t feel like you’re selling them something. At the same time, you can showcase your products for longer as viewers stick around longer to learn more.

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