The 50/50 rule in headlines

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According to some of the best copywriters of all time, you should spend half the time you spend writing a piece of content on your headline. So, if you have a blog post that is really important to you or your business, one that you really want people to read, you should obsess over the headline.

Copywriting master Gene Schwartz used to spend an entire week on the first 50 words of a sales copy : the headline and the opening paragraph. Those 50 words are the most important part of any persuasive piece of writing, and writing them well takes time, even for the masters.

The 80/20 Rule of Headlines
On average, 8 out of 10 people read the headline, but only 2 out of 10 read the rest. This is the secret of the power of the headline, and the reason why it determines so much of the effectiveness of the entire piece.

Of course, writing a great headline doesn't guarantee your copy's success. The benefit co cameroon mobile phone number list nveyed in the headline still needs to be adequately met in the body of the copy, either with its content or its offer.

But the better the headline, the more likely it is that a higher percentage of people will read it. Want a certainty? Great content with a bad or even just boring headline is doomed to not be read, no matter how good the content is.

headline interaction
Practical rules for writing an attractive headline
We've already looked at the different categories of headlines that work, and now we'll look at practical techniques for producing great headlines. First, always keep in mind that headlines, subheadlines, and bullet points should:

Be USEFUL to the reader.
Provide a sense of URGENCY.
Convey the idea that the core benefit is somehow UNIQUE.
Second, consider some questions you can ask yourself when writing a headline:

Does your headline offer a reward to the reader?
What details could you add to make your headline more intriguing and attractive?
Does your headline trigger a strong emotion or reaction from the reader about the topic at hand?
Does the headline present a proposition that will make your audience immediately nod their heads?
Could your owner benefit from the inclusion of a transaction proposal?
Could you add an element of intrigue?
These questions provide an excellent framework for writing killer headlines. Learning how to write he