Shopping on Snapchat and Amazon with Augmented Reality (AR)

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Snap now has a partner to create new ways to shop online. Amazon will give Snapchat users the option to try on glasses virtually, using augmented reality (AR) technology.

This new partnership between Amazon Fashion and Snap will allow brands such as Ray-Ban, Costa Del Mar, Oakley, among others, to be available for Snapchat's most active users to try on virtually.

For this launch, dozens of new Shopping Glasses will be available to the public, across categories like sunglasses, reading glasses and seasonal eyewear. The idea behind Snapchat's technology is that you can try on glasses in a similar way to a physical store.

What is different about this new partnership?
This partnership between the two companies is one of many resulting from the investments Snap has made in AR shopping.

This year, Snap has added improvements to engage retailers and brands, update product information and prices in real time, access better reviews and create AR shopping glasses more easily, among other things.

Other brands that have taken advantage of Snapchat's AR glasses include MAC Cosmetics, Ulta Beauty, Puma, Chanel, Walmart, eyewear brands Goodr and Zenni Optical, and most recently for Halloween, costume company Disguise.

This year, Snap says that a good portion of Snapchat users have interacted with its AR shopping glasses on billions of occasions.

How is this new shopping experience created?
To achieve this new AR shopping experience, Amazon leveraged Snap’s self-service creation system in Lens Web Builder, creating scalable AR assets from Amazon’s existing 3D models.

snapchat and amazon
Additionally, if Amazon products change or are out of stock, the glasses are updated in real time. Creating shopping glasses is an area that Snap has been working on for a long time, in order to improve this technology.

Earlier this year, Snap updated Lens Web Builder, a feature that lets you generate shopping glasses in just a few minutes. In April, Snap announced that this AR service would begin to be available to all users, to improve the shopping experience.

The process uses artificial intelligence and photographs of existing eyewear bra bosnia and herzegovina mobile phone number list nds, the latter of which are registered in a database. The photos are then turned into augmented reality elements, Snap explained at the time.

How to try on glasses from Snapchat with AR?
To access this new shopping feature on Amazon, users can find the new lenses on the @amazonfashion profile in the Snapchat app.

Next, users need to access the Snap Lens Explorer from the “Dress-Up” tab. By tapping this tab, users will be able to see themselves through the front camera of their phone, choosing the glasses models they like from the carousel.

When users choose a model and want to buy it, they must click on a link located at the bottom of the screen. This action directs them to the Amazon app on their mobile device, so that people can complete the purchase process.

Finally, you just need to tap on the “store” tab in your Amazon profile. Of course, this last action does not rely on AR technology.

snapchat and amazon