usage, and many professionals

[muniyaakter]

The good thing is that we make it a habit to actively read all their research, so we summarize, take notes, and then report the best on 20/80. Unpredictability? “People live on the Internet now” was the typical phrase among us Internet users after the lockdowns. We saw a clear trend and, in our case, it was like playing on home soil. But GWI teaches us that changes are rarely so explosive. It’s all happened . Since the pandemic, there have been slight declines in internet have returned to the office.

At the same time, technologies like AI have joined the long list brazil consumer mobile number list of platforms we use, bringing attention back online. So who wins this tug of war between online and offline? The point is always the same for now: no one wins but both worlds. Instead of focusing on how much time we spend on the Internet, we should start focusing on how we do it, why, and what attracts our attention . This is where the most obvious and exploitable changes lie. The battle for attention : The idea of ​​an economy based on the time a user spends online should be clear by now.

But the average user is evolving and not everyone can keep up with them to effectively monetize that attention. Especially because their evolution is unconscious. Here are some data to understand where it has arrived lately… What is happening on Instagram is already emblematic of a broader change. People use social media more for entertainment than for personal sharing. Stories are the only format that still holds up, Reels are the only one that is growing, with a 62% higher share and like rate than any other content. Meanwhile, podcasts are reaching their maturity point.