To better understand this concept, it helps to think about the sales cycle of your ideal audience.

[shaownhasan]

Probably the most popular video for relationship democratic republic of the congo email list coaches is "Healthy Love Habits for Marriage." The topic has broad appeal but does not suggest any pressing issues.

A middle-of-the-funnel topic might be "How to argue in a healthy way in your marriage." This indicates some conflict, but not a crisis.

However, bottom of the funnel topics might be "How to save your marriage when your wife stops talking to you" or "How to save your marriage when your wife moves out." These topics address urgent, specific issues, indicating that viewers may be ready to seek professional help.

While it may seem counterintuitive, Sunny emphasizes focusing on bottom-of-funnel content. While these themes may have fewer views, they tend to generate higher quality leads and sales. She shared the success story of a client who helped a man save his marriage. This client generated over $100,000 in revenue from just 96 subscribers by focusing on highly specific bottom-of-funnel content.

Sunny encourages content creators not to worry about the number of views on their bottom-of-the-funnel content. These videos target a specific audience with clear intent, which is more valuable than high views with unclear intent.

Sunny recommends using AI tools to brainstorm content ideas. She recommends using AI to generate a list of potential fears, pain points and challenges your ideal audience might face. This can help you identify topics that resonate deeply with your target audience.

Before you start recording your video, be sure to create a compelling title and thumbnail. These elements play an important role in attracting clicks and views.