At this stage, the conditions for implementing the plan are created, and additional training and support are provided if necessary. It is important to fully communicate the company's goals to the sales and marketing departments, familiarize them with the plan and the procedures that will be required to achieve the plan.
Stages of the PDCA cycle
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All subsequent work must be carried out in accordance with these procedures:
start making changes in the form of small tests;
make adjustments in several iterations if the situation requires it;
Record all results obtained - both planned and unexpected.
At this stage of the PDCA cycle, Deming chinese overseas british data package advises not just changing the process and revising your decisions. It is important to make changes in cycles and monitor which hypotheses are confirmed and which are refuted.
This can be compared to a scientific experiment that will lead to business success and improve the quality of products.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Check or Study
The Study phase is much more than a simple Check.
You must monitor the results and study them. This stage of the Deming cycle is needed to understand whether the process was improved and why. If the final result differs from the predicted one, then you need to understand why you failed to foresee it.
At this stage of the cycle, you should not just verify whether your actions worked, but understand why they did not.
This stage of the Deming PDCA cycle involves the following actions regarding sales department management: analysis of the received statistical data on sales, evaluation of the result, forecasting.
This stage can be called the basis of the entire cycle, because the better you can analyze the result, the more chances you have to quickly make changes in the future and avoid mistakes.
The Check-Study stage consists of the following actions:
information analysis;
comparison of the obtained results with the forecast;
summing up the test results;
further implementation of the plan in case of satisfactory results or return to the Plan stage.
Case: VT-metall
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