Play Through videos, also known as ‘Let’s Play

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Viewers see the creator’s point of view as he or she plays a video game while explaining what’s happening on screen.

Often, video game companies encourage creators to make Play Through videos, because they can give more information on how the game was made.

8. Live Broadcasts
Live Broadcasts are videos that feature a phone list conversation, performance, or virtual event that is broadcast live. Examples include an interview, announcement, news broadcast, or a report on an ongoing event. Most of the major platforms now offer live video broadcasting to every user, so there has been a real surge in live streaming activity, particularly due to the COVID-19 pandemic. As many events were forced online, consumers grew more confident in the live streaming format.

Brands can benefit from live broadcasts as they can create more personal relationships with viewers, they attract high engagement, and they are relatively easy to do. DMI has seen strong numbers attend our GameDay and TeamTalk live streamed expert webinars, which are then archived on our library and YouTube channel.

9 Ideas for Social Media Videos
9. Reviews
Review videos are where video creators try out and review a new product that is of interest to their audience. They can be made by amateurs or experts to give their opinion on a product.

Brands often offer creators access to their products and ask them for a review. Obviously, a brand wants that review to be favorable! Often review videos include an unboxing process, where the user excitedly unwraps the products from its packaging and talks the viewer through their opinions on every aspect of how the product is presented.