What are the benefits of content marketing?

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This strategy places the user at the center, meaning that the content must be personalized for each type of customer, addressing their pain points at each stage of the purchasing process. If implemented successfully, this method brings a series of benefits:

It allows you to cover the different phases of the marketing and sales funnel.

Generate more traffic.

Attract potential customers.

Delivers greater brand recognition.

Improve customer interaction.

Generate indirect sales.

Increase conversions.

How to measure a content marketing strategy?
To evaluate its effects, it is necessary to use tools that allow monitoring organic traffic, such as Google Analytics, Search Console , Ahrefs and SEMrush. These platforms provide metrics based on:

Ranking: allows you to know how a keyword or page is positioned in Google's organic results, since you can check the average position in which your site appears (consider that there are only 10 organic results per page; if you appear in 13, you are #3 on the second page).

SERP Impressions – You can check the number of times your content was displayed in organic search results, regardless of whether it was clicked or not.

Clicks: You can analyze the traffic that each piece of content received and, of course, its click-through rate or CTR.

Quality of visits: There are indicators about the average time that users view the content, how many pages they visit per session and the bounce rate.

Leads: analyzed based on the number of content downloads, number of new newsletter subscribers, followers, etc.

Sales: It is possible to evaluate the success of a content campaign based on the ROI or number of conversions.

Interactions: Depending on the distribution channels you use, you can analyze comments, likes and recommendations. This last point is the essence of link building.

What is Linkbuilding?
As we have said before, this technique is related to content recommendations , since it is based on book your list “value votes” that, in link building, are carried out through incoming links or backlinks from other websites that have authority.

The goal of this technique is to increase the domain authority (DR), relevance and trustworthiness of your site, in order to rank higher in the SERPs.


This strategy can be carried out in different ways, one of them is by doing an Off-Page SEO analysis of the competition , which allows you to detect possible collaborating sites so that they link their content to yours and at the same time, determine which paid media your competition is “advertising” to improve their Off-Page SEO.

Some of the most common tools for creating a Linkbuilding campaign of this style are: Ahrefs, SearchConsole, SEMrush, Majestic and MOZ.

Another way to acquire backlinks , although it may seem redundant, is through content marketing (just as you read). Most marketers prefer to create high-value content, so that it is not necessary to ask a third party for links and they arrive naturally. Ultimately, if