The stages of the deal can be physically represented in various forms. Given the differences between offline and online marketing, various unique scenarios can be envisaged. The case shows that digital technologies and online sales are possible and very effective in the real sector. There are also examples of deals only online, only offline and mixed. We will tell you how to make a sales funnel using various tools:
Market and target audience analysis
To identify your target market and audience online, use the following tools:
search query analysis technologies;
methods for studying website visitors;
services for analyzing the audience of cambodia phone data social media groups, YouTube channel subscribers and Instagram accounts* (*product of the well-known extremist organization “Meta” in Russia);
surveys and questionnaires;
thematic platforms, blogs;
reports, research, databases.
Advertising
For the first acquaintance with potential buyers, PR can be launched via the Internet. The following options are available:
targeted advertising;
contextual PR;
publications on social networks;
viral advertising;
native PR;
news hooks.
If you need to attract an offline audience, the following will help:
UN-advertising - billboards, banners, digital supersites;
Indoor-PR — booklets, brochures, flyers, POS materials;
media advertising - TV and radio, magazines, newspapers;
BTL — events, promotions, competitions.
Lead generation
A classic online lead generation tool is a landing page. This is a one-page site with a brief description of the offer and a call to action. There are registration forms, subscriptions, feedback, callback widgets and a chat with an expert.
Lead generation
Source: shutterstock.com
The most specific means are landing pages in messengers. For example, go to the WhatsApp chat* (*a product of the company "Meta", known in Russia as an extremist organization). Don't forget about Instagram* (*a social network created by the extremist platform "Meta", recognized in the Russian Federation). Here, the first stage of the sales funnel is posting posts demonstrating the product, and the generation and closing of leads occurs through comments and personal messages.
On the street, an unusually designed cafe menu posted at the entrance serves as outdoor advertising, and the direct generation of leads and sales is the job of a barista or cashier. Even if a person is not going to drink coffee or buy groceries, you can give him a leaflet with discounts or another bonus, thereby making him a lead.