Return on Investment (ROI)
Return on Investment measures the albania phone data impact of your SEO spending in terms of revenue generated. You can calculate it by dividing your net revenue (revenue minus costs) by your total SEO costs. Keep in mind that SEO ROI increases over time.
Organic Traffic
Organic traffic is the number of visitors who find your site through unpaid search results. Google Search Console lets you monitor organic traffic and analyze it by country, device, and landing pages.
Backlinks and Referring Domains
Backlinks signal to Google that your site is trustworthy. An increase in the number of quality backlinks and referring domains helps improve your rankings. Tools like Ahrefs and Semrush can analyze your backlink profile .
CTR measures the percentage of clicks received relative to impressions in search results. A low CTR may require improving your meta tags or page title to attract more clicks.
User Engagement
User engagement reflects the level of interaction visitors have with your content. In Google Analytics, track metrics such as:
Engaged sessions (10 seconds or more).
Average engagement rate.
Average time spent on page.
Branded Traffic
Branded traffic refers to visitors who come to your site by directly searching for your brand or product name. Analyze branded queries in Google Search Console to track your brand awareness growth.