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This anecdote can help us better understand what Growth Hacking is. GH is first and foremost a start-up business. GH was designed by and for start-ups, hence its birthplace, in the heart of Silicon Valley. Let's be more precise: technology start-ups. To my knowledge, all Growth Hackers work in this type of company and their job is always the same: to increase a user base as quickly as possible.

Example: you are a start-up that offers a completely innovative email solution. You are sure that people will love it, but the famous question arises: how to make the service known? The Growth Hacker is the person who will seek (by what means? we still don't know) to make your service known. In concrete terms: to increase the number of users significantly.

Why tech startups? There are many answers to this question. I can think of at least two: first, startups often don't have a lot of resources at the very beginning of their business. So they rarely have the means to afford traditional advertising and marketing campaigns. The Growth Hacker must be paid, of course, but the actions they carry out generally have a completely job seekers database manageable cost. A Growth Hacker allows a startup to grow without getting bigger, in a way. Then, the second answer that could be given: the operation of a startup is, as we will see when we talk about the AARRR matrix, almost always based on the acquisition-monetization model. You don't monetize before having done a lot of acquisition work. This is not always true, of course, but overall that's how it works. The goal of a startup is first of all to build a loyal user base large enough to then start monetizing. Traditional businesses, on the other hand, can "run" very well without having a huge user base.

Now we know what growth is all about. Let's now see what tools the Growth Hacker uses to achieve his goal.


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And the Growth Hacker in all this: identity card of an atypical profile
It is very relevant to explain Growth Hacking by the Growth Hacker, that is to say to reduce an activity to a personality. In general, a job is defined by a set of know-how, practices and skills. For example, a baker is a person who knows how to make bread and who, to make bread, uses well-identified processes. However, Growth Hacking is very difficult to comply with the logic of the job description. Hence the embarrassment of Sean Ellis, who did not know how to define his job and who was forced to invent a new term: Growth Hacker.

Growth Hacking is not defined by means and tools, but by a goal: to grow quickly, to grow the number of users, regardless of the means used to achieve this end. As Sean Ellis says (we definitely talk about him a lot), the Growth Hacker is "a person whose sole objective is growth. Everything that person undertakes will be judged by the impact of their actions on the measurable and scalable growth of the business, product or service". Barely implicit implication: you can do whatever you want, including completely illegal things, the important thing is that it works.

First consequence of this: there are no schools specifically designed to train Growth Hackers. Growth Hackers are all self-taught. However, it is possible to acquire certain fundamentals and master the growth hacker tools with a short training course in growth hacking or IT . Because yes, the Growth Hacker is far from being stupid. He can be compared to a kind of web poacher or genius, depending on how you look at it. The list of skills that a Growth Hacker must have is potentially unlimited. Here are a few (a list that is by definition not exhaustive): SEO, web culture, social marketing, social psychology and anthropology (to be able to calculate public expectations and people's habits), data analysis, statistics, A/B testing, emailing , development, etc.