7% of people in third place. Social media advertising, on the other hand, is climbing the rankings . From seventh place it jumps to fifth place , becoming a source of discovery of new brands/products/services for 25.1% of Italians . invest in social media Specifically: 56.1 % of people say they research brands online before making purchases, 55.8 % say they have visited a brand's website (2.4% more than last year) The number of people who say they have clicked on sponsored social content increases by +6.8% (14.1%)
The number of people who clicked on a by 2.5% (11.5%). Search engines also costa rica number screening maintain their leadership in terms of the means used by people to deepen their knowledge of brands , as 59.1% of Italians present on the Internet declare. It is interesting to note how the habit of going to social platforms to search for information on brands is growing (+0.6% compared to last year). Investing in Social and Online: How Much Was Spent in 2024 Spending on online advertising continues to grow. In fact, spending on digital advertising , including Search (AdWords) and social, increased by 9.
banner within a website decreased
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