Here… the relationship between the person and the problem is the key not only to understand why early adopters are the first, but also to know how to recognize them. The early adopter responds to these 3 characteristics : has a problem he is aware of having it he is already looking for a solution, he has already taken action on his own to try to solve that problem. The people we call early adopters aren’t waiting for someone to come in and propose a new solution. The early adopter is
that can help him, something that exists hungary number screening or that comes close to solving the problem , what we can define as compensatory solutions. In the book Crossing the Abyss by Geoffrey A. Moore it is explained very well how the Early Adopters are visionaries, they only need a piece of the solution to be able to imagine what the final solution will be like in a month or a year. And they are the ones with whom it is easier to establish a relationship (and therefore create a reference community ). Must Read: How to Use the Lean Marketing Canvas to Improve Your Business Identifying, grouping and communicating in the right way with your early adopters is fundamental for the success of an innovation on the market and for companies that want to carve out a portion of the attention of their public (and potential customers).