The changing context opens a “New Reality”

[nurmohammadkhan]

Recently, KPMG conducted an analysis of the insurance sector emerging from the pandemic and found not only that its correct functioning has been (and will continue to be) fundamental for the good stability of the system, but also underlined how, in a situation of maximum uncertainty such as the one that has opened up, correct and transparent communications and behaviors philippines whatsapp resource are increasingly the basis for creating a new culture that transmits trust and security to the market , to the point that "the companies that are able to create a constructive dialogue with their customers and learn to use new ways of relating will be able to understand 'vulnerabilities' and new needs of the market, useful for developing innovative responses on which to build the future".

This is where the concept of " new reality " comes from , according to which insurance agencies must not only manage new types of risks, but must also show themselves available and capable of intercepting the needs and requirements of current and potential customers , so as to be able to provide adequate responses in the most effective way possible.

The new reality also brings with it new priorities, to which all players in the category will have to adapt, in order to redesign their business in a manner consistent with the new context.

Among these priorities there will obviously be the increasing use of digital technologies to make each phase more efficient and build a truly customer-friendly service.