Offers a variety of donation payment methods

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Luckily, Charitable accepts ACH, PayPal, Google Pay, Apple Pay, and more through its integrated payment methods.

By using Charitable, you can offer donors a wide germany phone number range of payment options, potentially increasing the number and size of donations to your cause.

More Trends in Nonprofit Payment Methods
Direct mail follows credit and debit cards as the preferred payment method for donations at 16%.
PayPal accounts for 10% of donations.
Bank transfer accounts for 5% of donations.
Cash donations account for 4% of donations.
Digital wallets and text messages each account for 1% of donations.
One in four nonprofits won’t try to regain recurring donations after their credit card number changes, which means a missed opportunity.
Offering a digital wallet can increase mobile conversion rates by up to 14%.
Recurring donations via ACH are 55% higher than donations via credit card.
Monthly recurring donors who donate via ACH are retained 20% longer than those who donate using a debit or credit card.
Communications and Content Marketing Strategies for Nonprofits
Even if you use the right tools, without the right communication and content marketing strategy, your efforts may be in vain. Here are some important statistics to give you an idea:

25. Personalized emails have 82% higher open rates than generic emails.
Personalization involves tailoring the content of an email to the individual recipient. This can include using their name, mentioning past interactions, or segmenting your email list based on donor behavior. People are more likely to open emails they think are relevant to them.

To promote personalization, consider using an email marketing tool like Constant Contact.

The platform allows you to add dynamic content to your topics, including contact names. If the name does not exist in your database, you can use a fallback option such as "Friends" or "Premier".