8 Best Practices for Aligning Sales and Marketing

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Here are some of the best smarketing tips and tricks you can quickly implement within your company to align your teams.

1. Meet regularly.
The best way for sales and marketing departments to stay connected is to stay connected. Regular meetings are an effective way to avoid siloing these teams.



2. Hold a smarketing meeting with each new salesperson.
To successfully support sales, it's crucial to tunisia mobile database processes, resources, and best practices from the very beginning. Use this time to get to know each other and share how marketing will support the sales team. If you have a large group of salespeople starting out, hold a monthly meeting to set expectations and answer any questions newcomers may have.

3. Attend weekly sales meetings.
Attending weekly sales meetings allows reps to understand how sales are performing against their quota and goals, and to offer support when needed. Use this time to share upcoming campaigns, content, and offers that Marketing will be promoting this week. Also, ask for content ideas and recommendations for future offers and blog posts.

4. Organize a monthly meeting with sales managers.
Marketing and sales leaders should meet monthly to analyze results and assess their service level agreements (SLAs). Important metrics to share include lead generation, MQLs, percentage of leads worked, and lead-to-customer conversion rate.

5. Attend events together.
Whether it's an industry meetup group, an office happy hour, or a hosted conference, spend time together in a relaxed setting. Attending an event together offers a unique opportunity to get to know your sales team outside of the traditional work environment.

6. Create an email alias for the team.
Create an email alias that will be sent to both sales and marketing teams. Use it strategically to share important information back and forth. This also allows external teams to share relevant information with both groups.

7. Establish a content creation process.
Your sales representatives are constantly talking to their prospects and know what excites them about your company. The problem is, they often don't have time to record this feedback. How can you help them? Make sure you have a process in place to collect this information.

Organize brainstorming sessions during weekly meetings.
Host a five-minute brainstorming session during a sales meeting to ask what content they would like to share with prospects or attract more leads.
Use a shared Google Doc to gather ideas and references.
Have a shared Google Sheet where salespeople can add ideas or certain references for content creation.