why the data is not equal

[sakibkhan22197]

So now we come to the heart of the article and the various reasons why clicks and sessions can be different in the two programs. The list is long and includes both technical and logical explanations. Read through the 17 possible reasons and try to think about your current AdWords campaign. But let's just start:

1. A redirect to another AdWords landing page
With a redirect, the system is given a different website instead of the landing page they albania phone number data were visiting. The user is automatically redirected. This often happens in less than a second, sometimes giving the Analytics tag no time to load. If the string gclid doesn't appear in the URL, the data is missing from the Analytics account.

2. The user’s browser settings prevent tracking
Internet users have a variety of options for protecting their browsing behavior. One of these is to prevent forwarding to Analytics by selecting the "Do not track session" command in their browser. However, AdWords still counts the click, so this already results in different data. A second option is to use the "Ghostery" plugin to prevent tracking. The gclid parameter is incorrectly displayed, but the traffic is not forwarded.

3. Requirements of the Cookie Law
Any website that collects user data must first request user consent under cookie law. Since this law is still very new, its interpretation varies widely. In some countries, the legislation is stricter. Most companies have switched to asking website visitors for consent via a pop-up box. Depending on whether a user agrees to these terms and when the tracking code loads, the data may vary.

4. Server problems caused by the gclid parameter
For a small percentage of websites, adding the gclid parameter could cause problems. Instead of allowing tracking, an error code is displayed. In this case, only the webmaster or technical department can help. In most cases, there are ways to implement tracking.