This 2021, you need to get a digital wallet

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These types of agencies will use structured data on your ecommerce site so that search engines can recognize that your website is optimized for voice search. This will increase the likelihood that Google will consider your ecommerce site content when deciding how to respond to a specific voice search query.

Digital wallets
This strategy is part of the e-commerce trends because it's directly related to new payment methods, which make your customers' purchasing process much more fluid and make them want to return to you again and again.

whether you want to opt for Apple Pay or Google Pay . What matters is that they allow users to pay quickly and easily, without having to philippines mobile database their account number or navigate through a payment gateway.

n these times, it's vital to build your brand with a strong personalization strategy. This includes the emails you send, Instagram or Google Ads, product recommendations, and the content that appears when a user visits your e-commerce homepage.

An inescapable reality is that personalization strategies are difficult to execute, but when implemented well, they allow you to deliver highly personalized messages to thousands of customers across multiple interactions. To achieve this, you need the support and advice of a digital marketing agency.

Experiences of value
Beyond showing that you want to sell, you also have to focus on "wowing the user" by creating valuable experiences, with the goal of making them have a good time and want to buy your products.

Let's turn this e-commerce trend into a clear example: Just as physical stores use music, scents, and displays to delight in-person users, you can create ways to offer an incredible, unconventional user experience.

Invest in augmented reality, or use virtual reality headsets, to make your users feel like they're in a physical store, and so they can almost touch the products.

Shoppable content
We insist that you facilitate the user experience; e-commerce trends for 2021 are primarily focused on that. You can't be left behind!

Use any content (image, video, article, GIF, audio) that directly allows users to purchase your product or service, add items to their cart, or go directly to the product or service page and continue shopping from there. In other words, content where you can tag products with the payment link, price, details, and information, so users can purchase them directly.

Want an example? Instagram Shopping-style content (in feeds, stories, IGTV), or even Pinterest pins and YouTube videos. But don't go overboard, because if you turn your IG feed into a simple product showcase, users will be damned.