The loss of traffic in lower positions with higher-quality ads

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In PPC advertising , the higher your ad position is, the higher your CTR is and the more visitors you will get. This is also the main reason why everyone wants to get the first position. Of course, this applies not only to paid advertising , but also to organic search. Getting as many visitors as possible at the expense of your competitors is especially important for less searched keywords, but even in the case of frequently searched terms, you should try to place your ad as high as possible.

Traffic statistics in Google Analytics

Targeting lower positions
Targeting lower positions can save you a france phone number data significant portion of your advertising budget, making it more suitable for beginners or new campaigns . While you'll get fewer visitors in lower positions, you can easily see which keywords are converting more and which are converting less, and then adjust your campaign based on this data.

You can then increase the cost-per-click bid for the most successful keywords and push them to higher positions.

If you manage to get your ad to the top spot, but it turns out that the conversion rate is not high enough to make the ad profitable , you can try to get your campaign back into the black by lowering your cost per click.

The relationship between cost per click and conversion rate is not linear, and ads in lower positions may be more profitable due to a lower cost per click.

You can also easily improve traffic from PPC ads in lower positions by optimizing CTR .

"If your ad is attractive enough to visitors, they will click on it more often, and you can get more visits at a lower cost."