To enter the FMCG market, there are several options:
sales of own products;
production of CTM products for a chain store, in which case the manufacturer can cooperate with different stores.
Also, to enter this market segment, you can either develop your own business or buy a ready-made one. Buying a business allows you to save time and effort. However, it is worth carefully studying the offer, calculating the risks and understanding how effective the investment will be. Starting a business from scratch requires not only thinking through conduit cn cell phone number list the concept, but also independently developing a business plan, development strategy, forming a team, purchasing the necessary equipment and finding suitable premises. To begin with, you can rent a small one. As demand for the product increases, you can increase production.
A product that is more likely to be of interest to distribution lines and chain stores must meet the following criteria:
be new: buyers are most often interested in new items, so any large store tries to present more new and unusual goods;
be of high quality, preferably at least equal in quality to competitors on the market, but better yet surpass them.
If for some reason it is impossible to cooperate with online stores, then marketplaces can be a great option. It will take only one day to start selling on these platforms, and then it is important to carefully monitor customer reviews of products and promptly respond to requests from the target audience. Another advantage of marketplaces is reviews, which are a powerful tool for consumer feedback and contribute to the successful sale of products.
Conclusions
FMCG is an integral part of modern trade. These products, such as food, beverages, and everyday consumer goods, are characterized by a high frequency of purchases. The FMCG sector is one of the most dynamic and competitive industries, where manufacturers and retailers fight for the attention and preferences of consumers. Despite the tough competition, FMCG trade offers huge opportunities for growth and success. Understanding the basic principles of this industry and the correct use of marketing tools will help companies achieve high conversion, customer satisfaction, and sustainable development.