How digitally capable is your business? Answering this question is the first step to improving your digital evolution. At a more specific level, you can measure your maturity by asking:
Have new technologies been integrated into my business?
What digital tactics and strategies have I implemented?
Are my digital strategies helping me beat the competition?
How do my digital strategies refine the customer experience?
Are my teams equipped to make the most of our digital technologies?
2) Win over your company’s main stakeholders
Digital transformation projects fail when organizational leaders are not committed to ensuring digital maturity.
That’s why you need to have these leaders on your side. To win over your stakeholders, you need to show them how digital innovation benefits their departments.
For your sales team, this may include using digital kenya mobile database tools, such as CRM ( Customer Relationship Management ) systems .
The feature can help you collect and analyze lead and customer data. These results can be used to:
Personalize sales messages ,
Ensure more assertive approaches to leads,
Qualify the sales team's time and effort,
Optimizing sales cycles – something essential in B2B.
3) Develop a short- and long-term digital maturity strategy
You can think of your digital capabilities as falling on a spectrum. On one end, you have companies that use digital simply out of necessity. On the other end, you have digital disruptors who provide unique digital experiences.
Learn more: B2B Customer Experience Strategy: More Effectiveness for Your Business
To progress along the spectrum, you must develop a set of short-term strategies. But these can help you achieve more ambitious, long-term strategies.
4) Start small before scaling your digital initiatives
Minimize your risk by running smaller-scope digital projects before scaling them to enterprise-level initiatives.