Investing in inclusive marketing is essential for companies looking to target new consumer profiles.
Inclusive marketing is more popular than ever. That’s why it’s essential that when creating a marketing strategy , companies consider two crucial factors: inclusion and accessibility.
After all, prioritizing these two points can unlock a consumer base that your competitors do not yet access.
But how can we put this into practice in today’s increasingly polarized world? Find these and other answers below.
Why is Inclusive Marketing necessary?
In marketing, inclusion means providing equal opportunities for everyone to be interested in and feel welcome to use your products or services. Therefore, inclusion focuses on serving and resonating with a diverse range of consumers.
Therefore, investing in a marketing strategy that also guatemala mobile database encompasses minorities allows brands to reach the entirety of their target markets . Therefore, your brand can reach several neglected consumer profiles simply by reevaluating its inclusion strategies.
Take the market for people with special needs, for example. According to data from the IBGE, around 45 million Brazilians (which corresponds to 24% of the population) have some type of disability.
In addition, there are also friends and family of people with disabilities, who represent another large portion of potential consumers.
Therefore, creating an action plan aimed at markets that are usually left out of the media can bring countless benefits to your brand authority .