So, how do you do this in practice? How can you use customer pain to sell more? Here are some important insights and examples to help you get started:
The ideal way to solve your customers’ pain points depends largely on where you are in the sales process .
Industry-specific pain points are leveraged during your broader marketing campaigns to attract new business.
The customer's specific pain points should be addressed in the demo phase or pitch stage, to close the deal.
Using Pain Points to Sell More: Paid Search Campaigns and SEO
When a customer has a problem, they turn to the same source you do: Google.
Currently, this is the first search engine, the main ukraine mobile database gateway when we look for solutions or problem-solving. Therefore, explore paid search ads and SEO tactics to your advantage .
Also read: SEO Marketing and its role in the success of your business
For example, your company offers a payroll management solution. Then, your strategy should be to create an ad or blog post that focuses on the industry’s pain points.
For example: “ Having headaches with a slow payroll system? Try our error-free, fast, and integrated payroll .”
Using pain points to sell more: landing pages
Landing pages are effective lead generation tools because you can create one for every pain point a customer might have.
Let's say your company offers a SaaS HR solution. Then you can create custom landing pages for each pain point your solution solves, such as:
”Can’t find the right talent? We can help!”
”Are your retention issues making you want to quit? Try our solution first.”
”Need a better HR analytics tool? Count on us!”
Using Pain Points to Sell More: Sales Outreach
When your sales team approaches customers, you can use pain points to get their attention.