You can test the performance of a landing page while it’s being created. Your digital marketing agency can test the headline, call to action, design, and even the content marketing you’ve applied.
However, a sales page cannot be tested this way. And since a landing page is more concise than a sales page, it is easier to test.
Cost
Landing pages are less complex to create than sales pages. After all, a landing page doesn’t need to include as much information as a sales page.
Format and size
Another difference between landing pages and sales pages is their length. A landing page has a clear purpose: for the potential customer to understand what they need to do to receive more information.
On the other hand, a sales page is typically senegal mobile database longer and more detailed. It includes more information about the product or service and photos, videos, and customer testimonials. This can increase the chances of a sale.
We will talk about this in more detail below.
As you saw in the previous topic, not all sales pages look the same. While some are short and only a few hundred words long, others are long and contain more in-depth content.
How will you know which format is right for your business ?
There are advantages and disadvantages to both. For example, long-form sales pages are great because they allow you to:
Build a strong relationship with the reader and show them that you know and understand their pain points;
Showcase the benefits of your product, dive into underlying pain points, and answer objections.
However, long-form sales pages also have disadvantages.
The main thing is that some people may not want to read the entire page. This means that the main value and CTA are easily missed. Plus, you may miss out on some impulse purchases.