Before starting any sales engagement strategy for a business, the first step should be a joint meeting with the entire team. Thus, the main agenda of the meeting will be to decide on your organization's sales roadmap.
Along with the sales target , it is important to define roles, responsibilities and timelines. Always decided for each team member.
Additionally, you also need to decide on the complete sales engagement work plan for a given period of time (quarterly or annually).
3) Customer journey designed with touchpoints
Once you have organized your sales engagement strategy, your sales team needs to decide on the execution process.
This way, the company will have a detailed customer journey , with a kazakhstan mobile database flowchart that helps in the complete understanding of future workflows. Thus, the workflow should include all strategies related to:
Lead prospecting,
Nutrition,
Touchpoint responses,
Business closures.
Remember: the entire sales journey process must be smooth and easily executable by each team member.
3) Centralized email campaigns
Email campaigns are the most essential part of every sales engagement process.
About 81% of small and medium-sized businesses use email as their primary source of communication . So email campaigns can be the most strategic and effective part of your sales engagement.
Sales engagement platforms like RD Station help you with personalized direct mail campaigns, automating follow-ups and also checking the performance of your email campaigns.