Below, we’ve listed the five main metrics to help your business optimize processes and ensure the best experience for your users and potential customers. You can apply all of them or just the ones that make the most sense for your goals.
This is the best way to gain a clear understanding of your users and ensure the best modifications to the products and services your company offers.
1) Metrics related to the experience on your website/app
UX metrics tracking involves tracking data such as:
How many users installed and opened your app
Sessions per day
Session duration (minutes)
Customer retention rate
2) User engagement
Here you can analyze how engaged people are with the products russia mobile database and services you are providing. This data provides insight into whether or not your customers are getting what they want from their experience with your brand. This includes things like:
Clicks
Touches
Screen, page and video previews
Time spent on the site
Comments left on blog posts
Shares via social media channels, among others
3) Usability of your website
Another important group of UX metrics are usability metrics, as they analyze how easily users access the features and functions of an app or website.
Related: Digital Presence: Why Does Your Business Need a Good Website?
4) User adoption metrics
To determine whether or not you have a successful product, you need to know whether people are successfully using and adopting it.
So you need to monitor this data very carefully. For example: 100 out of every 50,000 people install your mobile app – but only 10 open it every day. Then this shows that there is a problem with its usability and/or ease of use.