An internet-based television content service that “skips over” traditional network operators (e.g., a cable company, an internet box) to distribute content. This includes services such as Netflix, YouTube, Hulu, and Apple TV.
Personalization
Policy of adapting (often via algorithms) all or part of the price, communication, distribution latvia cell phone number list method) according to a customer's preferences.
Player
A software that allows the user to store/posting.php?mode=post&f=2 and consume digital audio or video files in various formats.
Preroll
The display of a video advertising message for a few seconds before viewing a content video (cinema trailer, show, community video, TV catch-up, etc.). This pre-roll format generally lasts from 10 to 20 seconds depending on the formats offered by the advertising agencies.
Marketing mix product
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