Advrtising and remarketing, the during and after of every strategy

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Every web marketing strategy will include advertising campaigns on Google, with AdWords or on social media with Facebook Ads. Social media marketing is an important subject but it can and must be supported by advertising that you can organize on social media, not just Facebook. Today all social media from Linkedin to TikTok allow you to insert advertising spaces on users' noticeboards/profiles.

The same goes for SEM, on panama cell phone number list one side there is SEO with organic positioning, on the other there is Google Adwords . The real web marketing strategy lies in the ability to unite these logics and obtain good results.

Remarketing , or retargeting , is of vital importance especially for online businesses that want to increase their sales, such as e-commerce. For most sites, only 2% of web traffic converts on the first visit. Remarketing is a tool designed to help companies reach users who have not immediately performed the desired action (purchase, contact, registration, etc.).

It is a method that is somehow part of Advertising and tries to convert users who have interrupted the desired action. Even in this case there are hundreds of techniques and methods for doing remarketing.