Facebook and IBM alliance

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Facebook's advertising tool, Facebook Ads , is improving day by day so that your company can reach the desired audience. Online marketing experts must be very attentive to its changes, since Facebook ads are a fundamental part of our strategy in social networks.

One of the most talked about new developments on Facebook in 2015 is the alliance between Mark Zuckerberg's company and IBM , an alliance that revolves around maximizing data for the personalization of campaigns, one of the most valuable aspects in the field of online marketing.

Brands understand sweden telegram data the growing need to offer customers powerful and personalized experiences to foster loyalty.

At Teva Web we have developed the design and programming of the web for the hotel equipment company BCNSH. It is an online store where hotel managers can find all the hotel supplies they are looking for: hotel room products, luggage racks, garden furniture, hotel lighting, etc.

In terms of web design, we have presented a very clean website, prioritizing ease of navigation and product identification. We have worked with a base color that corresponds to the colors of the corporate logo: blue and gray, on a white background. With the combination of color and white spaces we have sought to convey an image of seriousness and hygiene, the values ​​that the brand wants to convey to hotel managers.

The use of blue has been measured for the spaces on the website that we want to highlight and attract the user's attention, such as the featured prices and offers. Despite the wide range of products, the organization and hierarchization of the information, as well as the iconographic play for the different categories of the hotel store, allow the user to find the product they were looking for. In addition, it is important to bear in mind that the product can be found by browsing through categories, but also through the search engine that is included in the website.