Google Speed ​​Update is here

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It's been a few months since Google announced a change in one of the factors it uses to determine ranking : the loading speed of web pages . And it not only provided information about this change, but also set a date for its implementation: July 2018.

A few years after its implementation, we review the implications it entails at the SEO level since it is still important today and we as an SEO agency in Barcelona always take it into account.

What is Google Speed ​​Update?
Through this update (Speed ​​Update), Google began to value loading speed as a signal or positioning factor in mobile searches .

The change is part of the Mobile First Index policy that the search engine company netherlands telegram data has been preaching in recent times and in line with offering the best possible user experience.

What changes does it introduce to SEO positioning?
Before its launch, Google provided clues as to how its Speed ​​Update would affect SEO:

The ranking factor will be geared towards mobile devices . Until now, it focused on searches made from computers.
Its application will be selective depending on the type of search performed , and Google has commented that it will only apply to a small percentage of them.
Content and its relevance will continue to have a significant weight in positioning, so even if our website is slow, we could continue to occupy good organic positions.
It will only affect those web pages with an excessively long loading time .
There will be no discrimination based on the technology used to create the website.
With the passage of time and living with this update, we can say that between two websites with content and authority, the one that loads faster will be the one that appears first in the first search results.
What can we do to prepare our website?
Being an update based on a strictly technical component, optimizing the loading speed of our website (WPO) will be key to adapting to it, if it was not already a fundamental part of your SEO strategy.

Some improvements that we can introduce in this regard are:

Using tools such as PageSpeed ​​Insights or the Lighthouse audit of the Chrome browser, we can assess the optimization of our website in this regard.

With this update to Google's algorithm, the loading speed of a website became a ranking factor for searches made from mobile devices. If you were not taking this variable into account in your SEO strategy, at La Teva Web we can help you optimize your website.