Predict future trends with data from social listening

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In an interview with Glossy, L’Oréal Chief Digital and Marketing Officer revealed the brand uses social listening to stay on top of an increasingly short trend cycle. “If everyone is talking about this Y2K aesthetic right now and we show up one year later, we’ve completely missed this train,” says Wen. “So in order for us to do that, it has to first start from a position where we’re listening and two, have that capability in-house for us to activate very, very quickly.”

Social’s impact on the beauty industry indonesia mobile database is well-known and documented, but it’s not a rare phenomenon. Brands across industries are harnessing the power of social data analysis to stay ahead of trends.

When Lodge Cast Iron kicked off routine social listening efforts, they quickly discovered a new market segment emerging: vegans. It turns out the brand had a growing fan-base within the vegan community, yet the majority of their content was geared toward meat-eaters.

Social media market research allowed the Lodge Cast Iron team to take a bold approach with a brand-new audience. They began sharing meatless recipe ideas to widen their audience engagement strategy, opening their brand up to new fans.

In a perfect world, each marketer would have a crystal ball that shows them how to meet their customers efficiently and effectively. Unfortunately, we’ve yet to discover the marketing magic needed to pull that off. Until then, we can give you the next best thing: Sprout Social’s suite of social media analytics and listening tools.