How to respond to fluctuations in SEO?

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You can't directly actively influence search result fluctuations, but you can influence your reactions to them. To do this, we recommend that you monitor SERP results fluctuations for individual keywords over time and choose keywords for your website that don't experience large fluctuations.

You should also pay attention to the competition honduras phone number data for your chosen keywords, as high competition can increase the potential risk of fluctuations.

Analyze the impact of Google updates across your entire website. Identify the areas that are most affected by the updates and try to improve them. Keep track of where you are doing well and which pages are experiencing drops due to the updates. This will help you define hypotheses that you can then systematically test regularly.

Read our next article to learn how to achieve a better position and increase your visibility in search results .

Google's updates had a more effective impact on search results in 2023. They also aimed to protect content created by real people from artificial intelligence results. It is assumed that in the future, the search engine will be able to answer search queries independently using its own artificial intelligence, and pages that are generated by AI will fall into the depths of the SERP.