SVOD is now treading on DTT's toes

[Shishirgano9]

By Barbara Chazelle, France Télévisions, Prospective and Media Lab

It will come as no surprise that the use of SVOD is growing malta cell phone number list in France. According to the annual barometer by NPA Conseil and Harris Interactive*, this now concerns an average of 2.3 million people every day , with a peak of 3.9 million in the middle of summer. In one year, this represents an average growth of 20% (over the first 4 weeks of January). While the television audience is aging, subscription video-on-demand platforms are attracting millennials who can consume up to 3 hours of content per day. And this is starting to be felt in audiences. some evenings, SVOD consumers are as numerous as the number of viewers watching France 2!

SVOD, 5th channel in prime time

SVOD consumption is starting to seriously encroach on television , particularly in the evening when 2/3 of SVOD users are turning their backs on television to connect to their favorite platform, the vast majority of them during prime time (43%).