The technical acumen of the team responsible

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Additionally, Google does not use any third-party trust or reputation metrics. Alternative third-party rankings do not reliably measure the value of a backlink.

Simply put, the buyer of a link that passes PageRank cannot predict whether a particular backlink will increase a website's visibility on Google. So if you focus on building backlinks that pass PageRank, then your job is akin to gambling and hoping to hit the jackpot.

In addition, there are a number of other issues georgia phone number data related to SEO strategies that are based on building links by passing PageRank . This requires constant and increasing efforts, coupled with ever-increasing link building budgets.

For example, for companies with limited resources, this means that over time, budgets allocated to other areas such as code base, performance, marketing, branding, content publishing , or website infrastructure will decrease. As a result of these activities, a website’s more important SEO signals often deteriorate or become inconsistent.

Another issue is that creating backlinks that pass PageRank for the purpose of ranking manipulation is a violation of Google's Search Essentials policies (formerly known as Google's Webmaster Guidelines ), which, if detected, can lead to a manual penalty.

An SEO strategy focused on buying backlinks that carry PageRank can work, but it's still an expensive activity that can ultimately lead to a dramatic loss of traffic when Google finds out.

Fortunately, there are much better SEO alternatives. How to allocate your SEO budget for the highest return on investment depends largely on the individual website. As you can see, there are much safer bets for SEO than building backlinks to pass on PageRank.