International SEO for the company Pahí

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Pahí is a company dedicated to the manufacture and distribution of tartaric products. As we mentioned a few days ago, La Teva Web Barcelona created the web design with specific functions through web programming and developed an online marketing and international SEO strategy .

Pahí wants to expand its market and do so in the following countries: Hong Kong, Taiwan, Thailand, Korea, Japan, Mexico. To do this, an online marketing strategy focused on International SEO has been established. To do this, we are going to create two independent web pages with different domains: one in English and one in Spanish for the Spanish version.

In this way, we work on SEO or web positioning independently to achieve greater strength in those countries that are interested in positioning.

To achieve the objective of obtaining a good optimization of the English website that enhances SEO or web positioning, a previous study has been carried out which consists of analyzing the keywords that the client wants to position and finding those for which the client is not aware and, in addition, it may be more feasible to position. Thus, by agreeing on the keywords by both parties, a balance is achieved between the words that the client wants and those that we believe are more convenient to work on to have a good optimization.

As we mentioned, for the English version, concepts such as tartaric acid suppliers , potassium belgium telegram data bitartrate suppliers, cream of tartar suppliers and rochelle salt suppliers have been worked on.

SEO and harvest app
You can see the Everhour vs Harvest article on their website.

Apploye is another very popular time tracker tool that follows this comparative advertising strategy. If you go to their website you will see that they have, in the footer of their website, various comparisons with their competitors.

We position the article at the SEO level
We work on the SEO of said article on Google and position it for our competitor 's brand , yes, you read that correctly, and if appropriate, we even add an outbound link with the aim of obtaining a last click and avoiding the short click that would mean that the client would return to Google to search for the competitor's page.

Thanks to this strategy we take advantage of: our competitor's SEO and reputation , the searches that our potential clients carry out for our competitor's brand and, above all, beyond capturing traffic and leads, we generate reputation and brand recognition for our product.

We must bear in mind that although it is a strategy that gives good results, saves us costs and allows us to promote our brand in a simple and fast way, we must be sure that we come out very well from the comparison and know that our competitor will not take it well at all. Especially in a case like Everhour where nothing is hidden and even the colors and logo of its competitor are used explicitly.