Features of the Ukrainian market

[hasinam2206]

From the editorial team. Proven tips and the most interesting cases – collected for you in one place! Subscribe to our Telegram channel and receive a new portion of knowledge and advice every week!

Ukrainian ecommerce specialists are keeping up morocco telegram data with their foreign colleagues and using the same tools that are popular in the world. However, events in our country over the past year have brought some changes to the work of marketers and their strategies.

Before the war, e-commerce in Ukraine was growing rapidly, as evidenced by statistics : the volume of the Ukrainian market in 2020 amounted to $2,740.04 million, and in 2021 - already $3,506.98 million. However, after the Russian invasion, the figures fell almost 12 times - only $295.85 million. In 2023, the market begins to return to its pre-war state.

How have mailings changed and what will happen next?
The full-scale invasion affected almost every aspect of direct marketing, from the channels preferred by users to functionality.