The Importance of Data Privacy and Security Measures

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In promoting tourism DX, data privacy and security measures are extremely important. It is essential to protect personal information collected from travelers and to establish an appropriate data management system. In fiscal year 2023, the Japan Tourism Agency implemented the "Demonstration Project for Revitalizing Tourism and Regional Economies through Data Collaboration between Businesses and Regions" to explore the possibility of revitalizing tourism regional economies through data collaboration philippines whatsapp number data and to examine the nature of data collaboration that takes into account the perspective of personal information protection. In fiscal year 2023, the Japan Tourism Agency implemented the "Demonstration Project for Revitalizing Tourism and Regional Economies through Data Collaboration between Businesses and Regions." Specific measures include data encryption, access control, and regular security audits. It is also important to comply with international data protection regulations such as the EU's GDPR. For tourism DX to be successful, it is essential to maintain a balance between the economic effects of data utilization and the protection of individual rights. To achieve this, tourism businesses are required to take appropriate data privacy and security measures.


4-3. Tourism DX Strategy and Future Outlook in the Post-COVID Era
Tourism DX strategies in the post-COVID era must respond to new traveler needs and balance safety and convenience. For example, contactless services are being expanded and AI-based congestion prediction systems are being introduced. Tokyo Disney Resort has introduced digital tickets and a mobile ordering system through a smartphone app to improve the safety and convenience of visitors. In addition, the provision of virtual tours using VR technology is also increasing, creating experiences before an actual visit and new tourism opportunities for people who have difficulty moving physically. In the future, the spread of 5G technology is expected to enable more real-time and immersive tourism experiences. A balance between the use of technology and human-like services will be the key to the success of tourism DX.